According to the big data of the Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Festival released by Suning's online e-shopping platform, rice dumpling's sales increased by 2586% year on year from February 15 to 18, with the southern and northern regions accounting for 58% and 42% respectively. The sales volume of Little Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) increased by 1560% year on year, accounting for 58.6% in the south and 41.4% in the north. It is worth mentioning that a new way of eating rice dumpling has emerged this year. rice dumpling dipped in vinegar has become a new trend. Consumers who buy rice dumpling and also buy vinegar account for 11%. In addition, durian rice dumpling sales became popular. From February 15 to 18, the sales increased 3216% year on year. Like other delicacies, rice dumpling also shows regional characteristics. Big data shows that black sesame rice dumpling has won the favor of the big men in Northeast China, with a year-on-year growth of 2685%; People in North China like bean paste flavored rice dumpling best, with a sales increase of 1563%; In the Jiangsu Zhejiang Shanghai region, the combination of black sesame, hawthorn, purple sweet potato and other flavors had the best sales volume, with a year-on-year increase of 1169%; The best selling rice dumpling flavor in Guangdong and Fujian is purple potato, up 2918% year on year. In addition to buying ready-made rice dumpling, homemade tangyuan has also become the "favorite" of cooking lovers. Suning Supermarket data shows that from February 15 to 18, the sales of glutinous rice flour, white sugar and black sesame increased by 645.13%, 409.45% and 105% year on year. Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) and hotpot can have both. This year's Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Festival has replaced fans with Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) or rice dumpling, becoming a new fashion for young people to celebrate the festival. From February 15th to 18th, the sales of electric hotpot on Suning.com platform increased by 280.65% year-on-year. Have fun eating, and also have fun playing. Traditional Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) programs such as riddle guessing and hanging lanterns are still online, and DIY lanterns are selling well. Big data shows that from February 15 to 18, the sales of DIY lanterns during the Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Festival increased by 469% year on year. Children in Nanjing, Beijing and Shanghai like to hang pig noses most. When it comes to watching lights, some people like to stroll around the streets in a lively manner, while others prefer to enjoy the lights alone at home. Influenced by the atmosphere of the Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival), the hanging colorful moon lights are particularly popular, with a year-on-year increase of 163%; Nordic style lighting fixtures increased by 216% year-on-year, with lotus shaped designs being the most favored.